CRM Systems Built for Insurance Brokers vs Generic CRMs
Insurance brokers lose critical workflow automation when they choose generic CRM platforms.
Theo Nakashima
Staff Writer, Client Strategy
Theo reported on financial services customer experience for several trade outlets before narrowing his beat to insurance distribution in 2020, with a particular interest in how brokers use CRM tools and retention strategies to grow book-of-business value. He holds a certificate in data analytics and often anchors his features in proprietary survey data.
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Insurance brokers lose critical workflow automation when they choose generic CRM platforms.